skin care products

The Alchemilla Natural Skin Care Blog

Is there any value in calling natural skin care products "natural"?
Today we received an email from a soap maker who suggested we essentially right-off the term "natural" as irrelevant and useless, as the prime strategy for promoting greater sales of their organic soaps.
I thought: "Holy cow! Did I read that right?" I mean, sure, with both "natural" and "organic" labelling being heavily abused in recent years by brands that are clearly neither, I can understand the distrust, but to essentially refuse to accept that the term "natural" has any helpful purpose at all is really not the answer to the underlying problem is it? Regardless of how a product is branded, we must, as we have always said, encourage people to read and understand full ingredient lists to determine whether it is what they hoped for. Surely that is the only real means for a customer to figure out for themselves which brands tout "natural" and are anything but natural, and which brands are really making great products from beautiful, nature-derived ingredients?
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