Blue Ocean Strategy

The Blue Ocean Strategy that RIM generated all the way through its Black-Berry remains growing every year in spite of the passionate wireless handheld market challenge. RIM continues to go through existing markets and rise internationally. The company’s sales grew 47% in FY2007 evaluated to 2006 and its earnings raise 65%. Subscribers quadrupled from 2 million in 2004 to 8 million by April 2007.